GWF Capital Holdings

 

 

Risk Management

 

Extracting more value from marketing investments can be a challenging goal, which is made even more difficult by the scale, speed-to-market and decentralization of marketing decisions to line marketing.

 

Large marketing budget might be spent on the wrong customer target, the wrong objective, or the wrong touch point. A ROI analysis would report a financial failure, but would not be able to explain the reasons for the failure.

 

At GWF, we look at Marketing Effectiveness beyond Marketing ROI. We have developed a comprehensive Marketing Effectiveness Framework, which includes insights from non-behavioural data and provides an unprecedented explanatory power to Marketing Effectiveness Models.

 

 

Our Risk Management Solutions Across Industries Include:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Service Delivery Methodology

 

We at GWF, use various techniques like pattern matching, text mining and entity deduplication for risk analytics. We have built algorithms in both licensed as well as open source tools and possess in-house domain expertise in the risk management area.

 

Some Industries Where Our Offerings Are Applicable:

 

• Banking

• Financial services

• Insurance

• Telecom

• E-Commerce

• Retai

• Manufacturing